Detail-oriented Content Writer with more than15 years of experience in crafting compelling SEO-driven B2B content. Proven ability to increase website search engine visibility, evidenced by moving a client from page eight to page one of Google rankings. Expertise includes in-depth legal and industry research, content strategy, editorial management, and optimizing content for maximum reader engagement and lead generation. Eager to leverage strong writing and analytical skills to drive client success.

Work Experience

FREELANCE WEB WRITER, CONTENT PROVIDER & WEB DEVELOPER, 2021 – PRESENT
FREELANCING FOR LAW FIRMS, Upwork.com, 2021 – 2023

• Produced over 20 highly researched articles weekly for attorney websites, covering intricate legal topics and self-promotion collateral.
• Authored and curated specialized content for employment and benefits law
• Designed and populated with content personal websites, including garymccarty.com, newsverite.com, mydog.gy, and luvsuccess.com

WEB CONTENT MANAGER, PERSONNEL CONCEPTS, 2008 – 2021

• Spearheaded the comprehensive redesign and content migration for personnelconcepts.com.
• Elevated site search engine visibility for primary keywords from page eight to page one of Google rankings.
• Crafted press releases, managed corporate blog and social media presence, and executed editorial responsibilities for external newsletters and B2B compliance
• Engineered, spec’d, and deployed product descriptions for the online
• Facilitated content creation, editorial oversight, and maintenance for the company blog and the e-commerce platform laborlawposters-online.com.
• Conceptualized and drafted white papers regarding S. legal and regulatory developments impacting employers.
• Produced the Benefits Law Quarterly print publication using MS Office, Adobe Acrobat Pro, and Adobe Creative Suite (InDesign).
• Optimized email marketing campaigns by automating and distributing hundreds of communications monthly via Salesforce and

SEO CONSULTANT AND FREELANCE WEB CONTENT PROVIDER/WRITER, Fusion Enterprises, 2006 – 2008

• Consulted on a freelance basis to generate copy and optimize the com website during a major product portfolio expansion and site redesign.
• Implemented technical SEO strategies including keyword research, title tags, H1/H2 header structures, metatags, and alt-tag optimization.
• Evaluated marketing effectiveness through comprehensive web traffic analysis and
• Devised new product sections to broaden the company’s digital
• Authored professional copy for a diverse range of media

Communications Specialist and Web Content Editor and Manager, United Teachers Los Angeles (UTLA), Los Angeles. 2001 – 2005

• Selected from a competitive field to represent a union of 48,000 Los Angeles Unified School District employees; collaborated with PR teams to execute outreach and communications
• Assumed primary accountability for the coordination, editorial direction, and management of all web content.
• Partnered with union executives to monitor critical issues and disseminated timely information via articles and photography.
• Orchestrated cross-functional collaboration as a web writer, editor, and project
• Directed the successful, dual redesign of the net website.
• Investigated and composed feature articles for the United Teacher print

Area Chair in Communications (UOP); Practitioner Faculty and Adjunct Faculty, Online Instructor, The University of Phoenix/UOP Online & AIU Online, 1999 – 2008

• Instructed courses in writing, business communications, sociology, and history, adhering to strict course objectives and developing detailed lesson
• Mentored students by utilizing diverse teaching methodologies tailored to individual learning styles.
• Refined curricula guidelines and lesson plans to incorporate adult-learning strategies for improved student outcomes.

Managing Editor & Webmaster, Trade News International/HVACR News, Toluca Lake, 1995 – 2001

• Revitalized the publication and web platform, transforming it into a modern, industry-leading resource to drive reader engagement and advertising revenue.
• Formulated long-term and short-term editorial strategies, managed news budgets, and oversaw publication design and layout.
• Recruited and mentored writing and photography staff while coordinating with the production department to modernize the trade publication.
• Increased industry visibility through active networking at trade shows and
• Delivered professional presentations at industry trade
• Managed and redesigned the company website using HTML and

Education

Master of Arts, Journalism, The University of Southern California,

Master of Arts, American History, California State University Long Beach, Bachelor of Arts, History, California State University Long Beach,